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Opening Address: Ben Hammersley


We are delighted to announce that Ben Hammersley, author, futurist and technologist will open the 2014 Digital Marketing Forum.

Ben specialises in the effects of the Internet and the ubiquitous digital network on the world's political, cultural and social spheres.

See what Ben will present at The Digital Marketing Forum on Wednesday 12th March 2014, in the video below.

Firstly, Ben will look at the global economic landscape, on the basis that everything that happens globally will ultimately affect people’s lives in the UK.

He will then link this macro view back to digital marketing – what is its role and importance, where is it heading and (most importantly) is that the right direction?

No death by PowerPoint, just no holds barred insights into current digital brand activity, the ‘next big things’ to hit and actionable take-aways for everyone.

Ben Hammersley is presently the Prime Minister’s ambassador to Tech City, Europe’s centre of innovation. Additionally, Ben sits on the Tech City Advisory Board.

Ben is also a fellow at The Brookings Institute in Washington, Royal College of Defence Studies and innovator-in-residence at the Centre for Creative and Social Technologies, University of London. 

In 2012 Ben wrote the acclaimed book ’64 things you need to know now for then’, a guide to the new concepts of the modern world.




If you would like further information, please contact Rachael collyns


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The Digital Marketing Forum, 13th March 2013, Heythrop Park, Oxfordshire – Post event newsletter


Over 100 of the UK’s leading digital marketers gathered in the Oxfordshire countryside on 13th March for the 2013 Digital Marketing Forum. Representing some of the country’s leading brands, delegates enjoyed a packed programme of presentations and workshops together with the chance to meet over 40 digital agencies offering a full range of digital services.

Social Media: Do It Right Or Perish… …so said Erik Qualman in his opening address. As one of the world’s leading specialists in new media, with a unique pedigree in advising Fortune 500 companies, authorship of the definitive work on social media and experience both sides of the client-agency fence, Erik was quick to stress the advantages and the pitfalls of social media. You could call it the largest focus group in the world, he told delegates, with unique opportunities for loyalty building and customer interaction – provided you put as much or more effort into both managing customer response as well as data analysis.

Click here to view the post event newsletter

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