Communications have changed dramatically over the past decade, what does this mean for the future?
Luke Gregory, Facebook
Communications have changed dramatically over the past decade, so what does this mean for the future? Luke Gregory from Facebook will identify best practice and ideas on how to lead and gain trust and impact with your customers, your internal teams and stakeholders.
We recently went through the fastest shift in our lifetime - the shift to Mobile. This is of course disrupting both communication habits but more profoundly the way to do business.
How do you rethink the purchase funnel and consider new marketing techniques for both these economies and people?
We saw transportation, digital goods, hospitality, education, retail, and consumer goods, completely disrupted. Many of these disruptions started from the solving a consumer need or frustration in a consumer’s day that could be solved through a Mobile solution; Uber, Just Eat. Naked Wines, The Supper Club.
The next solution will be how to bring the convergence of innovation to solve a consumer need — a solution should feel personal, immersive, immediate and deliver personal value. Luke’s session will examine;
• What teams and skills do you need to future ready your business?
• How do we work together to build this Customer Centric approach to making markets?
• How do you gain the tools and technology to make this shift?
Luke started his digital marketing career at Microsoft and for 10 years worked on a number of their global brands including Xbox, MSN and Windows.
Based in London, Luke currently leads the digital marketing team for Facebook’s business marketing in EMEA.